Strappy slip dress
Dress
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For online fashion stores and brands
More sales, bigger orders, fewer returns
Dressie adds three AI tools to your product pages. Shoppers see the item on themselves, get a complete look from your catalog and pick the right size before they check out. Live in 3 days, no changes to your website code.
Right on this page, no sign-up.
Added to cart · size M
Your photoTrying on the dress…Look is ready
Strappy slip dress from the product page Try it on
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What you get
Three levers, one widget
Each tool works on its own, and together they cover the whole path from the product page to a kept order.
1Virtual try-on widget Conversion to purchase +7-35%
More shoppers buy
A shopper who has seen the item on themselves stops putting it off "for later" and is more likely to get to checkout.
Range depends on category, traffic and store UX How try-on works → 2AI stylist Cross-sales +22%Bigger average order
Shoppers who try on several items add more to the cart. The stylist turns this into a habit: it offers a complete capsule from your catalog, not a single item.
Try-on data, stores with 200+ SKU See the stylist → 3Size advisor Logistics costs −20%Fewer returns
Try-on shows whether the style suits the shopper. The size advisor adds the right size for every item, based on body measurements and your size charts.
Try-on data; size advisor works on top of it Try the size advisor →Source: Dressie internal analytics and A/B tests in client stores.
1 Virtual try-on · higher conversion
A fitting room inside every product page
The whole journey happens on your product page. The shopper installs nothing, goes nowhere and doesn't sign up.
1
Sees the try-on button
A round try-on button stays on screen. A few seconds in, it offers to try the item on by itself, so nobody has to look for it.
2
Uploads a photo or picks a model
No photo at hand? The shopper can try the item on a suggested model, and the journey doesn't break.
3
Waits under a minute
The look is ready in less than a minute. The shopper stays on the product page and watches the progress.
4
Sees the item on themselves
Cut, fit and details are preserved, so there's no need to imagine how the item will look on them.
5
Comes back to the looks
Every look is saved in the widget: shoppers can review, compare and even turn them into a video.
What the store needs to provide
+
=
The item photo comes straight from your product page, no extra photo shoot needed. The shopper uploads a photo once and then tries on anything in your catalog.
Live demo · no sign-up
Try it the way your shoppers will
This is a sample store with Dressie installed. Tap "Try on" on any item and use your own photo, or a model if you don't have one at hand.
New collection
Belted T-shirt
Top
Men's chinos, beige
Bottom
Hooded windbreaker, khaki
Top
Maxi dress, royal blue
Dress
Fleece jacket
Top
Wide-leg trousers, olive
Bottom
Basic tee, black
Top
High-waisted wide-leg jeans
Bottom
Padded jacket
Top
Floral slip dress
Dress
Contrast-sleeve T-shirt
Top
This is how try-on works on a product page. In your store the button matches your brand and the items come from your catalog.
Book a demoThe try-on button
Installing try-on isn't enough. Shoppers have to notice it
A regular button on a product page gets scrolled past along with the description. That's why Dressie launches try-on with the orb: a round button that always stays on screen and offers to try the item on by itself.
This is the orb on a storefront
It sits in the corner of the screen and never covers products. A moment later a card with the item and a try-on button pops up above it, so shoppers get it right away: this item can be tried on their own photo.
Tap the orb or the button in the card to open a real try-on on an item from the demo store.
The orb shows what's going on
- IdleA calm orb in the corner: it doesn't cover the storefront or get in the way of the product description.
- Trying onThe shopper sees the process has started and stays on the page.
- ReadyThe orb invites the shopper back to the result, even if they've scrolled further through the catalog.
What a visible button changes
Reach try-on ×7
Try-on starts
Seven times more product page visitors start a try-on when the button reminds them it's there.
After try-on ×2
Add-to-carts
More shoppers try items on, so more of them make it to the cart.
Session depth 15-25%
More engagement
Shoppers stay in the catalog longer: they try on several items and compare looks.
Where these numbers come from: the full try-on funnel5 steps, from the product page to the cart
We tracked what happens to a product page visitor step by step. The bottleneck is right at the start: only a small share of visitors ever reach the try-on button. That's exactly the step the orb fixes.
| Step | Of previous step | Of all visitors |
|---|---|---|
| Opened a product page | - | 100% |
| Opened the try-on widget | 1.5% | 1.46% |
| Started a try-on | 15.9% | 0.23% |
| Got a finished look | 94.4% | 0.22% |
| Added the item to cart | 11.2% | 0.02% |
Dressie data: August 1 to September 30, 2026, across all connected stores. Look at the last two rows: 94.4% of shoppers who start a try-on get a finished look. The problem isn't try-on quality, it's whether shoppers find it at all.
The orb adapts to your site
Color, shape, call-to-action text and theme are set up during onboarding: a basic orb with a try-on card, a minimal orb with a one-line prompt, or a fully custom one in your brand style with a dark theme.
The orb runs on top of the widget you already have. No code changes on your site.
2 AI stylist · bigger average order
A capsule in the cart instead of a single item
Shoppers come for a look, not for one piece. The AI stylist puts that look together from your catalog, shows it on the shopper and sends the whole set to the cart. Pick a request below to see how it works.
L
Stylistonline
DemoYour selection
The look will appear here, right on the shopper's photo
Demo based on two sample looks. In your store the stylist works with your catalog only.
Builds a complete look
Clothing, shoes and accessories for the occasion: two or three pieces that work together.
Only your products
It never suggests items from other stores. Everything the stylist shows can be opened and bought.
Shows it on the shopper
The look appears on the shopper's own photo, not on a catalog model.
Helps with size
Suggests a size for every item in the look, together with the size advisor.
Large marketplaces already run their own AI stylists. Now the same is available for your store, trained on your catalog.
Add the AI stylist3 Size advisor · fewer returns New
The right size before checkout, not after the return
The wrong size is one of the most common reasons fashion orders come back. The size advisor recommends a size for every item based on the shopper's measurements and your own size charts, right next to the try-on.
Your measurements
Preferred fit
In your store the shopper enters this once, and the recommendation then appears on every try-on.
Recommended sizes for this lookDemo size chart, XS-XL
Demo with a sample size chart. In your store the advisor uses your size grid for each product.
Body measurements
Height, bust, waist and hips. Shoppers don't have to guess between two sizes or study the size chart.
Your size charts
The recommendation is matched to the size grid of each product and its cut, so a fitted dress and an oversized jacket get different advice.
Works with try-on
The size shows up automatically next to the try-on result: the shopper sees both the style and the size in one place.
We set the size advisor up on your size charts as an add-on to the try-on widget. Tell us about your catalog and we'll show you a prototype on your own data.
Discuss size advisorDashboard
See not just try-ons, but how shoppers use them
The dashboard shows behavior, not a bare try-on count: what shoppers try on, how they rate the result and which pages they start a try-on from.
- Results and ratingsSee the finished looks and how shoppers react to them.
- Try-on entry pointsWhich pages start the most try-ons: the orb, the catalog or the product page.
- Everything in one placeMetrics, catalog and widget settings, without emailing support.
- Events in your analyticsClicks and try-ons are sent to your analytics system, so you can measure the effect in your own reports.
D
AnalyticsLast 30 days
Try-ons1,248
Avg. rating4.8
Conversion18%
Recent try-ons
Orb
Catalog
Orb
Product page
Analytics screen, sample data.
Try-on quality
How close is it to reality?
The shopper's main question is "is that really me, and really this item?" The answer decides whether they get to the cart.
Ready in under a minute
Shoppers don't have time to lose interest and leave the product page.
Cut and details stay true
Cut, length, fit and print are preserved: the try-on shows exactly the item on your product page.
The look is believable
Fewer reasons to doubt the result or dismiss it as "just an AI picture".
Our own servers
Typical items are processed on our own hardware. We fine-tune the models for the garment types and cuts found in our clients' catalogs.
External models
Complex looks and unusual cuts go to external models, where they give a noticeably better result.
What can be tried on
You choose the categories at onboarding: open the whole catalog or only part of it.
T-shirts, shirts, sweaters, outerweartops Trousers, skirts, jeans, shortsbottoms Dresses and one-pieceslong look A complete setfull outfit Shoes Merch and printslogo and print on the garment Hats, glasses, accessorieson request
Integration
Easy to install, built to be a working tool
Branding and a quick start
We adapt the widget to your brand and help you launch without a long development cycle.
For digital and product teamsEvents and reports
Send click and try-on data to your analytics and understand the shopper journey better.
For marketing and analyticsAPI
Connect via API: documentation, a clear integration process and technical support.
For tech teamsDashboard
Track try-ons and analyze shopper behavior in one place.
For the store teamWorks on any platform, via a script or API
One line of code in your product page template. You can add it yourself or with us: it takes about half an hour, and nothing else on the site needs to change. Ready-made modules for 1C-Bitrix and Tilda install with no code at all.
ShopifyWordPress / WooCommerceOpenCartMODXTilda1C-BitrixCustom build
Beyond the product page
More ways to use Dressie
Collection launch landing page
For drops, capsules and special projects, when you need shoppers to interact with the collection, not just browse it.
Telegram mini app
Try-on outside your website: for social traffic, influencer campaigns and newsletters, and for brands without an online store.
Custom model
A separate project for your task: logo placement on merch, fabric on a finished garment, product photos for your catalog. Prototype first, then production.
Questions
Frequently asked questions
How long does it take to launch?
Three business days for a typical store. We provide a script or a ready-made module for your platform, help you install it and set the widget up in your brand style. You don't need to rebuild your site.
Do we need a developer?
For 1C-Bitrix and Tilda, no: ready-made modules install from the admin panel. Otherwise you need access to the product page template to paste the script. It's about half an hour of work, and we help you through it.
Do we need new product photos?
No. Try-on works with the photos already on your product pages. No extra photo shoot or catalog re-upload is needed.
Does try-on work on mobile?
Yes, mobile is the main scenario: the shopper takes a selfie or picks a photo from the gallery while browsing the product page.
How does the AI stylist choose items?
It works only with your catalog. The shopper describes what they need: an occasion, a style, the weather or an item that needs a match. The stylist picks two or three pieces that go together, shows the look on the shopper's photo and sends the whole set to the cart.
How does the size advisor work?
The shopper enters height, bust, waist and hips once. The advisor compares them with the size chart and cut of each product and recommends a size for every item, right next to the try-on result. We set it up on your size charts as an add-on to the try-on widget.
Where are shopper photos stored?
On Dressie servers. Photos are used only to create the try-on, and the shopper gives consent before uploading a photo.
What if a try-on doesn't come out well?
The shopper can run it again with another photo, for example a full-length shot in even light. Ratings are visible in your dashboard, so failed cases don't get lost: we review them and fine-tune the model for your catalog.
Want to see what Dressie does for your store?
We'll show Dressie on your own products, set up try-on in your brand style and help you measure the effect on your traffic. We reply within one business day.
3 days
from the first call to live try-on
One line of code on your product page, set up together with us. No changes to your site.
Book a Dressie demo for your store
Leave your contacts and we'll show you try-on, the AI stylist and the size advisor on your own products.
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